Hey, I’m Alex.
An AI-driven builder.

I turn ideas into real, working products — from simple tools to full-scale apps.

End-to-end: backend, design, and launch.

Recent Projects

• RepoRank.coPitch deck — Discover tomorrow's breakout tech projects.
• Mimly.co — AI generated memes.
• Pausr.app — Sobriety tracking iOS app.

Experience

• Now
  AI-Driven Builder
• 2020
  PickYoMix

  Co-founded and scaled to £1.5M in first year. Built the systems behind operations, growth, and fulfillment (500+ orders/day).

• 2013
  ContentClick

  Founded ContentClick, a native advertising platform helping social publishers monetize through content recommendation widgets. Partnered with publishers like LADbible and UNILAD, driving engagement and revenue at scale. Acquired by Revcontent in 2016.

• 2012
  Digitalbox PLC

  Early founder to a high-growth lead generation and native advertising company. Worked across strategy, partnerships, and acquisition.

• 2011
  PromoCodes.co.uk

  Late entrant into the voucher code affiliate space. Acquired promocodes.co.uk for $25,000 and grew the site to $100k p/m in 12 months, with 95% of traffic from organic search.

• 2010
  Building online since

Tools & Stack

• Cursor
• Lovable
• Next.js
• TypeScript
• React
• React Native
• Node.js
• PostgreSQL
• Supabase
• Vercel

I use AI-native tooling to move fast and ship quickly.

See the prompts I use.