IdeasEngineeringDesign & Growth

Hey, I’m Alex.
An AI-driven builder.

I turn ideas into real, working products — from simple tools to full-scale apps.

End-to-end: backend, design, and launch.

Recent Projects

Experience

  • Now
    AI-Driven Builder
  • 2020
    PickYoMix

    Co-founded and scaled to £1.5M in first year. Built the systems behind operations, growth, and fulfillment (500+ orders/day).

  • 2013
    ContentClick

    Founded ContentClick, a native advertising platform helping social publishers monetize through content recommendation widgets. Partnered with publishers like LADbible and UNILAD, driving engagement and revenue at scale. Acquired by Revcontent in 2016.

  • 2012
    Digitalbox PLC

    Early founder to a high-growth lead generation and native advertising company. Worked across strategy, partnerships, and acquisition.

  • 2011
    PromoCodes.co.uk

    Late entrant into the voucher code affiliate space. Acquired promocodes.co.uk for $25,000 and grew the site to $100k p/m in 12 months, with 95% of traffic from organic search.

  • 2010
    Building online since

Tools & Stack

  • Cursor
  • Lovable
  • Next.js
  • TypeScript
  • React
  • React Native
  • Node.js
  • PostgreSQL
  • Supabase
  • Vercel

I use AI-native tooling to move fast and ship quickly.

See the prompts I use.

Got a project in mind?

Let’s talk.